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Commissioner General Japan Pavilion, Astana EXPO 2017

Tomiyasu Nakamura

中村 富安

 Japan will participate in the expo to be held in Astana, the capital of the Central Asian country of Kazakhstan, from June 10 to September 10, 2017.
 Over the years, Japan has showcased our original ideas and solutions aimed at global problems shared by the human race at a great many expos around the world. We will now use that experience to shine a spotlight on the accomplishments of Japan, as well as our country's unique spirit of challenge, at EXPO 2017 Astana with its theme of “Future Energy.
 Our message will be that it is possible to achieve a low cost and stable supply of energy while ensuring safety and environmental conservation through a “Smart Mix with Technology.”
 We hope to communicate to the visitors of this expo from Kazakhstan and the rest of the world not only about Japan’s state-of-the-art technologies but also our nation’s society, culture, nature and other elements which comprise their background, in a way that is both fun and leaves a lasting impression.
 We hope to receive understanding and support from everyone with this event.

日本館シンボルマーク

Production concept

The three colors that energetically jump out from the red circle that symbolizes Japan stand for “conventional energy,” “renewable energy” and “energy of the future.” Furthermore, the parts where these colors overlap represent an energy mix. Altogether, this logo represents moving upward toward the future as one.

JAPAN Astana EXPO2017

日本館について

Exhibition Theme

Smart Mix with Technology

Utilizing Japan’s knowhow and spirit of challenge in future energy

Japan lacks energy resources. In order to solve the challenges of energy consumption and environmental problems that are increasing along with our economic growth, we have worked on the promotion of energy conservation, the introduction of new energies, and the reduction of CO2 emissions with the whole nation involved. We are also now re-doubling our efforts toward When guests from around the world visit Japan Pavilion, this "all-Japan spirit of challenge" will be on display for all to see.

In addition, we will showcase an image of Japan that is able to contribute to solving the world’s problems through our technological strengths in response to the theme of EXPO 2017 Astana – “Future Energy.”

*3E+S: This is our greatest initiative toward achieving the primary goal of energy security (E), while also realizing a low-cost energy supply through economic efficiency (E) and adapting to the environment (E) – all under the assumption of safety (S).

Approach ZONE I ZONE II ZONE III
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日本館イメージPV

Exhibition promotional video

This video will arouse a sense of interest and anticipation in an energy mix that will lead to the solving of problems on a global scale and Japan’s state-of-the-art technological strengths (including hydrogen technology).

日本館参加体制

Organizer
Ministry of Economy,
Trade and Industry (METI)
Co-organizer
Ministry of Education, Culture,
Sports, Science and Technology
(MEXT); Ministry of Land,
Infrastructure, Transport and
Tourism (MLIT); and the Ministry
of the Environment (MOE)
Participants
Japan External
Trade Organization (JETRO)

ジャパンデー

Throughout the run of EXPO Astana, each participating country will have a one-day period, known as a National Day, in which to hold events and reception parties and promote their own unique culture and customs. For Japan Day, which will be held on July 22 (Sat), 2017, Japan has a great deal in store.

Incorporating a combination of traditional and modern Japanese culture, various events and activities will be available for everyone from Kazakhstan and the around the world to enjoy and learn about the allures of Japan.

The main event of Japan Day will be the Japan Pavilion’s official cultural event: a special stage where a serious of performances will be held by authentic artists representing both the "old" and "new" of Japan. It will be joined by Hiromitsu Agatsuma, a Tsugaru shamisen (stringed instrument) player; Hideki Togi, a gagaku (ancient imperial court music) master; Yoshimi Tsujimoto, a shakuhachi (flute) player who is famous as an artist of traditional Japanese music and musical instruments; DAZZLE, a dance company; Shogo Hiyoshi a koto (stringed instrument) player; Juraku Hanayagi, a traditional Japanese dancer; and Hikari Shirafuji and Kanami Takeda, Tsugaru shamisen players. This special stage will truly represent a special day, an exclusive gift from Japan.

津軽三味線奏者:上妻 宏光

Tsugaru Shamisen Player: Hiromitsu Agatsuma

雅楽師:東儀 秀樹

Gagaku Music Master: Hideki Togi

Meanwhile, a taste of "modern" Japan will be given through interactive audio visual performances in the Japan Pavilion – a first-ever event, which has never been conducted at international expos in the past. This event will combine music and dancing performances from regional festivals extending across time and space. By utilizing the latest digital technology, the exhibition space of the Japan Pavilion will be filled with a festive atmosphere. The planning and production for the event will be conducted by COSMIC LAB creative production, based in Osaka.

Program Overview

Date
July 22 (Sat), 2017 from 10:00 to 21:30
Venue
In the venue of EXPO Astana 2017
-National Day Stage
-Japan Pavilion
Basic information

1) Official event (ceremony) organized by the International Exposition Corporation

2) Official event organized by the Japan Pavilion

Special original stage show by traditional Japanese musical instrument artists

Audio visual performance merging the music and dance of Japanese festivals with the latest digital technology

3) Official event organized by special partner organizations (e.g. Global Industrial and Social Progress Research Institute)

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